Netflix: Hard Stop
When things get too awkward, embarrassing or straight up weird, we all feel the need to take a pause and wonder if we’re the only ones who feel that way… but often we have no way of knowing.
Netflix’s pause data proves that the cringiest, pause-worthy moments are the exact same moments the whole world hits the space bar.
Hard Stop gives viewers a comment section so that they don’t have to face the cringe alone
Netflix created the first ever comment section embedded directly into a major streaming platform. That’s right, no more running to Twitter (X) when things get hard.
We made sure to use Netflix’s companion blog, “Tudum,” to spread the word.
copywriter: Brynna Nunez
art director: Fiona Henne
First, we discovered a human truth…
Sure, there’s no stopping the cringe, but what if there was a way subscribers could alleviate it?