Nuuly: The Nu Retail Therapy

Nuuly is a monthly subscription based clothing rental service. With Nuuly you get the satisfaction of hitting “add to cart,” without breaking your bank.

Nuuly believes in the transformative power of a great outfit, so when we learned that women engage in negative self-talk eight times daily, we saw a chance to turn our shopping experience into a confidence-building tool.

The Nu Retail Therapy is all about learning to dress with intention while building a healthy relationship with your wardrobe.

We launched The Nu Retail Therapy on our website, where users were prompted to shop with intention over impulse.

We partnered with fashion influencers like @styleintrigue to amplify our message.

Then, we partnered with influencers who champion intentional dressing in order to amplify our message.

First, we had to hit our unintentional dressers where it hurt.