Problem: Far too many people still hold the notion that olive oil isn’t a realistic alternative to replace seed oils for high heat cooking because of its intense olivey flavor and low smoke point.

Insight: Many health conscious individuals are starting to avoid seed oils in their diets but honestly they are HARD to avoid when all the foods we CRAVE are made with them

Idea: “Olive the Indulgence” is a rebellion against seed oils, rallying health-conscious eaters to replace seed oils with olive oil in the most unexpected and sometimes even the unhealthiest of places.