Canesten: Blooming Bushes

Copywriter: Brynna Nunez

Art director: Fiona Henne

We were asked by Canesten to tackle a taboo in women’s intimate health and help break the stigma around it.

We chose “the bush.”

By partnering with Botanic Gardens Conservation International we showcased flowering bushes native to specific regions around the world, while tackling the misinformation around pubic hair hygiene.