Coke Zero: Zero% Midnight Movies

copywriter: Brynna Nunez

art director: Frank Yin

There is no food combo more iconic than Coca-Cola and popcorn, yet the home of this iconic duo is fading into obscurity.

Coke Zero saw an opportunity to save theaters by tapping into something that Gen Z and Millennials love: terrible movies.

By partnering with AMC to screen films with 0% ratings, Coke Zero brought back the classic midnight movie experience while refreshing cinema’s most famous combo.