Twix: Twixcuses
Gone are the days of Left Twix vs Right Twix; now, Twix aims to give people a good thing twice, which means it’s not exactly ideal to be sharing your second Twix bar.
When we learned that 60% of Gen Z and Millennials have trouble saying “no,” we decided to help the people-pleasers of the world put their feet down. All it takes is a good excuse.
“Okay seriously, what even is a Twixcuse?”
Twixcuses are excuse slips found inside our limited-edition packaging. They give people the power to say no quickly, easily, and most of all, hilariously.
“Rightttt, that’s funny, but then what?”
We launched Twixcuse vending machines in the world’s friendliest cities, because we knew that’s where saying “no” would be the hardest.
(we’re as shocked as you are)
The Dees(noun, plural)
/ðə diːz/
1. Informal nickname used by residents of Melbourne to refer to their local Australian Football League team, the Melbourne Football Club.
“Couldn’t Twixcuses help people everywhere??”
We knew we couldn’t keep our Twixcuses stuck inside the wrapper, so we expanded into an iMessage widget, allowing people to use them freely.
With a good Twixcuse, saying no is easy.
copywriter: Brynna Nunez
Art Director: Fiona Henne
My personal favorite Twixcuse: